Skatie
Skatie is a California swimwear and womenswear brand founded by designer Susan Katherine Noyes Hutchinson. It makes swim, activewear and clothing from surplus and upcycled fabrics.
| Founder | Susan Katherine Noyes Hutchinson |
|---|---|
| Base | Venice, California |
| Key category | Swimwear |
| Materials | Surplus and upcycled fabrics |
| Website | skatie.com |
What is Skatie?
Skatie is a fashion brand owned and designed by Susan Katherine Noyes Hutchinson, who grew up in Chicago, studied at the Fashion Institute of Design & Merchandising in Los Angeles and is based in Venice, California. The name comes from a childhood nickname given to her by her older brothers.
Products and positioning
The brand was founded with the aim of disrupting wasteful practices in the fashion industry. Its collections are made from surplus and upcycled fabrics, and its style draws on relaxed California living. The range includes:
- Women's swimwear, its best-known category
- Activewear such as sports bras, leggings and bike shorts
- Clothing including tops, dresses and outerwear
- Men's and children's swim styles
Distribution
Skatie sells directly to consumers through its own website, which features lookbooks, a fit guide and a rewards programme, and promotes its collections on Instagram, Facebook and Pinterest.
Why it matters
Skatie is an example of a founder-led swimwear brand that uses surplus textiles as a core design constraint, part of a wider movement among small labels to reduce waste through material sourcing.
Frequently asked questions
Who founded Skatie?
Skatie was founded by designer Susan Katherine Noyes Hutchinson, who owns and designs the brand.
What is Skatie swimwear made from?
Skatie makes its collections from surplus and upcycled fabrics.