Montce
Montce is an American swimwear brand founded in 2010 by Alexandra Grief in Fort Lauderdale, Florida. It designs bikinis, swimsuits and beach dresses known for nostalgic prints and fashion-forward details.
| Founded | 2010 |
|---|---|
| Founder | Alexandra Grief |
| Headquarters | Fort Lauderdale, Florida |
| Own stores | 5 in Florida |
| Retail partners | More than 100 |
| Website | montce.com |
What is Montce?
Montce is a swimwear label from Fort Lauderdale, Florida. It was founded in 2010 by Alexandra Grief, who started it as a made-to-order business run from her home. From those beginnings it has grown into a recognised name in women's swimwear.
Products and positioning
The brand is known for nostalgic, retro-inspired prints combined with trend-aware cuts and details. The range covers bikini tops and bottoms, one-piece swimsuits and coordinating beachwear such as slip dresses. Prices sit roughly between 80 and 300 US dollars, placing Montce in the premium end of the swim market rather than in luxury.
- Bikini tops and bottoms in mix-and-match styles
- Swimsuits
- Beach dresses and cover-ups
Distribution
Montce operates five stores in South Florida, in Miami, Fort Lauderdale, Delray Beach and West Palm Beach, alongside its own online shop. It also works with more than 100 retail partners worldwide, including Nordstrom, Revolve, Anthropologie, Free People and Shopbop.
Why it matters
Montce is an example of a founder-led swim label that grew from made-to-order production into a multichannel business combining its own boutiques, direct online sales and a wide wholesale network.
Frequently asked questions
Who founded Montce?
Montce was founded by Alexandra Grief in 2010. She began the label as a made-to-order swimwear business from her home.
Where is Montce from?
Montce is based in Fort Lauderdale, Florida, in the United States, and runs several stores in South Florida.