8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Fleur du Mal

United States

Fleur du Mal is an American lingerie brand founded in 2012 by Jennifer Zuccarini. It sells lingerie, women's ready-to-wear and swimwear.

Facts
Founded2012
FounderJennifer Zuccarini
CountryUnited States
SegmentLingerie, swimwear and hosiery
Websitefleurdumal.com
Segment
Premium
Categories
LingerieWomenswearSwimwear
Sales channels
E-commerceOwn stores

What is Fleur du Mal?

Fleur du Mal is an American lingerie label. According to Wikipedia, it was founded in 2012 by Jennifer Zuccarini. The page places the company in the United States but does not give a city.

Products and positioning

The brand's offer covers lingerie, women's ready-to-wear clothing and swimwear. The sources reviewed do not describe pricing, materials or specific collections, so this profile does not characterise them in detail. The brand is generally treated as a premium, design-led label in the segment.

Business model and distribution

Sales channels are not documented in the sources reviewed. This profile therefore does not state where the brand is sold or whether it operates its own stores.

Ownership

The Wikipedia page does not state an owner. The founder is credited with starting the company, and no ownership change is documented in the pages reviewed, so the group field is left empty.

The Wikipedia entry is short, and it does not describe creative leadership, collections, collaborations or retail partners. Anyone seeking those details should consult the brand's official website. This profile deliberately avoids repeating unverified claims about celebrity wearers, store counts or sales figures that circulate about the label.

Why it matters

Fleur du Mal is one of the newer designer-founded lingerie labels to emerge in the United States in the 2010s, extending from lingerie into ready-to-wear and swimwear.

Frequently asked questions

Who founded Fleur du Mal?

Jennifer Zuccarini founded Fleur du Mal in 2012, according to Wikipedia.

Where is Fleur du Mal from?

Fleur du Mal is an American lingerie brand. The sources reviewed do not name the city.

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