Negative Underwear

Negative Underwear is a New York-born intimates brand founded in 2014 by Marissa Vosper and Lauren Schwab. It sells bras, underwear and loungewear, primarily through its own online store.

What is Negative Underwear?

Negative Underwear is a US intimates label whose website describes it as New York-born and names its founders as best friends Marissa Vosper and Lauren Schwab. The site gives 2014 as the founding year. It does not state a headquarters address, so New York is given here only as the brand's stated place of origin.

Products and positioning

The range includes bras, underwear including thongs, loungewear, sleepwear, socks, a sport capsule and accessories. The brand is positioned as a modern, design-led label. No ownership change or investor information could be verified from the sources retrieved for this profile, so none is stated.

Business model and distribution

The brand sells through its online store, which offers a country and region selector covering many markets and free US shipping on orders over 100 US dollars. The site does not describe retail partners or physical stores, and this profile therefore makes no claim about wholesale or retail presence.

• Founded: 2014
• Founders: Marissa Vosper and Lauren Schwab
• Channel: online store with international shipping

Why it matters

Negative Underwear is an example of a founder-led direct-to-consumer intimates brand that built an international online footprint without a stated reliance on wholesale. It is relevant to anyone tracking independent lingerie labels in the United States.

Frequently asked questions

Who founded Negative Underwear?

Negative Underwear was founded in 2014 by Marissa Vosper and Lauren Schwab, who describe themselves as best friends.

Where is Negative Underwear from?

The brand describes itself as New York-born. It sells bras, underwear and loungewear online to many countries.

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