Tommy John
Tommy John is an American underwear and basics brand founded in 2008 by Tom Patterson and Erin Fujimoto. Based in New York, it began with undershirts and now also sells underwear, socks and sportswear.
| Founded | 2008 |
|---|---|
| Founders | Tom Patterson, Erin Fujimoto |
| Headquarters | New York City |
| First product | Undershirts |
| Website | tommyjohn.com |
What is Tommy John?
Tommy John is a US brand of underwear and everyday basics, headquartered in New York City. It was founded in 2008 by Tom Patterson and his wife, Erin Fujimoto, and incorporated in 2012.
History
Patterson started the company to solve a problem he experienced himself: undershirts that would not stay tucked in. The brand's first products were undershirts, designed to fit closely and remain in place throughout the day.
Products and positioning
From undershirts, Tommy John expanded into underwear, socks and sportswear, positioning its products around comfort and fit rather than seasonal fashion.
Distribution
The brand sells primarily direct to consumers through its own website, complemented by its own stores, including a location in Scottsdale, Arizona.
Why it matters
Tommy John is one of the American brands that helped reframe underwear as a product category worth innovating in, building a business on fit-led problem solving rather than fashion trends.
Frequently asked questions
Who founded Tommy John?
Tommy John was founded in 2008 by Tom Patterson and his wife, Erin Fujimoto.
What does Tommy John sell?
Tommy John sells undershirts, underwear, socks and sportswear.