Sockwell
Sockwell is an American compression sock brand launched in 2011 by Goodhew, a Chattanooga, Tennessee company founded by Thomas Lee and Jim Markley. It makes compression and comfort socks for men and women, all made in the USA.
| Launched | 2011 |
|---|---|
| Founders of Goodhew | Thomas Lee, Jim Markley |
| Origin | Chattanooga, Tennessee |
| Manufacturing | Made in the USA |
| Speciality | Compression socks |
| Website | sockwellusa.com |
What is Sockwell?
Sockwell is a compression sock brand from the United States, known for making compression socks look and feel like everyday fashion socks. All of its socks are made in the USA.
History
- 2008: Thomas Lee and Jim Markley found Goodhew, LLC in Chattanooga, Tennessee, combining hosiery manufacturing know how with three decades of sports apparel experience
- Late 2010: Mercedes Marchand, who had previously worked with Markley at Smartwool, joins with the concept that becomes Sockwell
- September 2011: the first Sockwell product ships
- 2017: all Goodhew products are folded into the Sockwell brand as Sockwell Essentials
- 2018: a new logo, colour palette and brand voice are introduced
Products and positioning
The range is organised by use, from lifestyle, work and sport to travel and prolonged sitting or standing. It includes diabetic friendly, plantar relief and bunion relief styles, a Wide Calf Series and a Featherweight Series, in heights from no show to knee high.
Distribution
Sockwell sells through its own web shop and a network of retail stockists, with a store locator and a wholesale programme.
Why it matters
Sockwell helped bring compression wear out of the medical aisle and into specialty and outdoor retail, while keeping production in the United States.
Frequently asked questions
Who founded Sockwell?
Sockwell was launched in 2011 by Goodhew, LLC, a Chattanooga company founded by Thomas Lee and Jim Markley, based on a concept by Mercedes Marchand.
Where are Sockwell socks made?
Sockwell socks are made in the USA.