ThirdLove
United States
ThirdLove is a San Francisco-based online intimates brand founded in 2013 by Heidi Zak and David Spector. It is known for bras in a wide range of sizes, including half-cup sizes, sold mainly through its own website.
| Founded | 2013 |
|---|---|
| Founders | Heidi Zak, David Spector |
| Headquarters | San Francisco, United States |
| Segment | Lingerie, swimwear and hosiery |
| Sizes | A to H cups, half sizes |
| Website | thirdlove.com |
What is ThirdLove?
ThirdLove sells bras and underwear online. Wikipedia states that it was founded in 2013 by Heidi Zak and David Spector and is based in San Francisco. Wikipedia does not name a current owner, and none is stated on the brand's site, so this profile does not name one.
Products and positioning
The brand describes its offer as bras and underwear for every body. Its site lists T-shirt, wireless, push-up, plunge, strapless, minimiser, unlined and full-coverage bras, smoothing styles, no-show underwear and nipple covers. Bras are shown at between 68 and 78 US dollars. Sizing runs from A to H cups with half-cup sizes, and the homepage refers to sizes from AA to H. A Find My Fit quiz helps customers choose a size. As of 2022, Wikipedia notes that sportswear and sleepwear were also offered.
Business model and distribution
ThirdLove is primarily an online business. Its storefront does not mention wholesale partners, and a loyalty programme offers rewards and free shipping above a spending threshold. Wikipedia notes a pop-up shop in SoHo, Manhattan, between 2019 and 2020, and says the brand serves customers worldwide, mainly online.
- Founders: Heidi Zak and David Spector
- Sizing: A to H cups including half sizes
- Channel: mainly direct to consumer
Why it matters
ThirdLove is one of the best known digitally native bra brands. Its emphasis on size range and fit tools makes it a useful reference for how online intimates retailers address the high return risk in bra sales.
Frequently asked questions
Who founded ThirdLove?
ThirdLove was founded in 2013 by Heidi Zak and David Spector. It is based in San Francisco.
Where can you buy ThirdLove?
ThirdLove sells mainly through its own website. It also ran a pop-up shop in SoHo, Manhattan, from 2019 to 2020.