WAMA Underwear
WAMA Underwear is an American brand that makes underwear from hemp. It offers bras and briefs for women and briefs and boxers for men, coloured with non-toxic fibre-reactive dyes.
| Country | United States |
|---|---|
| Material | Hemp |
| Dyes | Fibre-reactive, non-toxic |
| Range | Women's and men's underwear |
| Website | wamaunderwear.com |
What is WAMA Underwear?
WAMA Underwear is a United States based underwear brand built around hemp as its core material. Hemp is valued for its durability and its comparatively low environmental impact, and WAMA uses it across its full range for women and men.
Products and positioning
For women, WAMA offers bras and briefs in styles including:
- Bralettes
- Bikini and hipster briefs
- Thongs and boy shorts
- High-waisted briefs
For men, the range includes briefs and boxers. The garments are coloured with fibre-reactive dyes described as non-toxic. The hemp is grown and the products are manufactured in China.
Distribution
WAMA sells mainly direct to consumers through its own online store, and has been featured in sustainable fashion guides to hemp underwear.
Why it matters
WAMA is one of a small group of brands that have made hemp the defining material of their offer, bringing a fibre more often associated with outdoor and workwear into everyday underwear.
Frequently asked questions
What is WAMA underwear made of?
WAMA underwear is made from hemp and coloured with non-toxic fibre-reactive dyes.
Does WAMA make men's underwear?
Yes. WAMA offers briefs and boxers for men as well as bras and briefs for women.