Dora Larsen
Dora Larsen is a British lingerie and sleepwear brand founded in London in 2016 by Georgia Larsen. It makes bras, briefs, bodysuits and sleepwear built around colour-blocked designs.
| Founded | 2016 |
|---|---|
| Founder | Georgia Larsen |
| Started in | London |
| Now based in | Bath |
| Website | doralarsen.com |
What is Dora Larsen?
Dora Larsen is a British lingerie and sleepwear label. Georgia Larsen founded it in London in 2016 after becoming frustrated with uncomfortable and uninspiring bras. The brand is named after her childhood dog.
Products and positioning
The range covers bras, briefs, bodysuits and sleepwear, including an organic cotton collection. Its signature is colour-blocking, where two or three contrasting solid shades meet at the seams. The label pairs comfortable, contemporary shapes with bold colour and sits in the premium segment.
How it works
The brand releases two collections a year and works in small production runs. Its gift packaging is made from recycled or FSC-certified materials.
Why it matters
Dora Larsen is a founder-led example of a new British lingerie label that competes on colour and fit rather than on traditional romantic styling. The business is now run from Bath by Georgia Larsen and her husband Jake.
Frequently asked questions
Who founded Dora Larsen?
Georgia Larsen founded Dora Larsen in London in 2016. The brand is named after her childhood dog.
What does Dora Larsen sell?
Dora Larsen sells bras, briefs, bodysuits and sleepwear, known for colour-blocked designs.