Stripe & Stare
Stripe & Stare is a British underwear brand founded in 2017 by Katie Lopes and Nicola Piercy. It makes knickers, bras and sleepwear from TENCEL modal fibre.
| Founded | 2017 |
|---|---|
| Founders | Katie Lopes, Nicola Piercy |
| Base | Devon, United Kingdom |
| Key material | TENCEL modal |
| Stockists | Selfridges, Nordstrom |
| Website | stripeandstare.com |
What is Stripe & Stare?
Stripe & Stare is a UK underwear brand founded in 2017 by Katie Lopes and Nicola Piercy. The business began in a farmhouse in Devon and now operates from a large warehouse in the same county.
Products and positioning
The brand is led by its knicker range, with bras and sleepwear making up the rest of the collection. Its signature material is TENCEL modal, a fibre the founders chose over cotton and bamboo for softness and comfort, and the brand has built its identity around the promise of very comfortable everyday underwear.
Distribution
Stripe & Stare is primarily a direct to consumer brand: its own channels account for the large majority of sales. Wholesale makes up the remainder, through partners such as Selfridges in the UK and Nordstrom in the United States. The brand has also run a pop up on London's King's Road, used chiefly for customer engagement and events rather than as the start of a permanent store estate.
History
In 2022 the company raised £2.5 million in investment to support its growth.
Why it matters
Stripe & Stare is a reference case for digitally led British underwear brands, combining a single hero material and a focused product range with selective department store wholesale.
Frequently asked questions
Who founded Stripe & Stare?
Stripe & Stare was founded in 2017 by Katie Lopes and Nicola Piercy.
What is Stripe & Stare underwear made of?
The brand's underwear is made from TENCEL modal fibre.