Les Girls Les Boys
Les Girls Les Boys is a British underwear, intimates and streetwear brand for women and men, launched in 2017 by Serena Rees. It blends sleepwear, loungewear and sporty basics with a focus on comfort and inclusivity.
| Founded | 2017 |
|---|---|
| Founder | Serena Rees |
| Country | United Kingdom |
| Category | Underwear, intimates and streetwear |
| Website | lesgirlslesboys.com |
What is Les Girls Les Boys?
Les Girls Les Boys is a men's and women's underwear, intimates and streetwear brand. It was founded in May 2017 by Serena Rees, who had earlier co-founded the lingerie label Agent Provocateur.
Products and positioning
The brand mixes underwear and loungewear with casual streetwear pieces, an idea often described as sleepwear meeting streetwear. Its current range highlights comfort, with pieces that combine sporty and vintage feminine styles and a bra design intended to fit a wide range of sizes.
- Underwear and intimates for women and men.
- Loungewear and casual streetwear separates.
- Seasonal edits with nineties inspired styles.
Brand values
Les Girls Les Boys presents itself as candid and unpretentious. It speaks about the fluidity of love and friendship, diverse identities and cross cultural outlooks, and about empowering people rather than defining them.
Why it matters
The label reflects the move of intimates towards comfort, inclusivity and everyday wear, led by a founder with long experience in the lingerie business.
Frequently asked questions
Who founded Les Girls Les Boys?
Les Girls Les Boys was founded in 2017 by Serena Rees, co-founder of Agent Provocateur.
What does Les Girls Les Boys sell?
It sells underwear, intimates, loungewear and streetwear for women and men.