Bravissimo

Bravissimo is a British fuller-bust lingerie and swimwear specialist founded in 1995 by Sarah Tremellen and Hannah Griffiths. Wacoal Europe acquired it in September 2024, according to Wikipedia.

What is Bravissimo?

Bravissimo is a UK specialist for women with larger busts. Wikipedia reports that it was founded in 1995 in Twickenham by Sarah Tremellen and Hannah Griffiths with a 10,000 pound bank loan. Tremellen and her husband Mike later bought Griffiths out. The company is headquartered in Warwick, where it moved to a new site in 2022.

Ownership

Wacoal Europe acquired Bravissimo in September 2024, and the Tremellens left the company, according to Wikipedia.

Products and positioning

The brand sells lingerie and swimwear in D to L cup sizes, plus nightwear and clothing. The Pepperberry clothing range was discontinued in 2021, and an accessories line launched in 2021 was also discontinued soon afterwards.

Business model and distribution

Bravissimo sells through its own stores and online. Wikipedia gives conflicting store counts of 26 and 16 and reports that its only US store, in New York, closed in October 2024. A warehouse fire in June 2025 paused online and phone orders until September 2025. The official website could not be retrieved, so current store numbers should be confirmed with the company.

• Founded: 1995
• Owner: Wacoal Europe since September 2024
• Cup range: D to L

Why it matters

Bravissimo is the leading UK specialist in the fuller-bust segment and shows how a founder-led niche retailer was folded into a larger international lingerie group.

Frequently asked questions

Who owns Bravissimo?

Wacoal Europe acquired Bravissimo in September 2024, according to Wikipedia. The founders, Sarah and Mike Tremellen, left the company.

What is Bravissimo known for?

Bravissimo is known for fuller-bust lingerie and swimwear in D to L cup sizes. It sells through its own stores and online.

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