CW-X
Wacoal · Japan
CW-X is a Japanese performance sportswear brand from the Wacoal group. It makes conditioning tights, tops and sports bras that use targeted support panels for muscles and joints.
| Parent company | Wacoal |
|---|---|
| US launch | August 2002 |
| Technology | Conditioning Web |
| Korea launch | 2026 |
| Website | cw-x.com |
What is CW-X?
CW-X is a conditioning sportswear brand developed by the Japanese intimate apparel company Wacoal and marketed in the United States by Wacoal Sports Science Corp. Its garments are designed to give targeted support to muscles and joints during exercise.
Products and positioning
The core technology is the Conditioning Web, an integrated network of nylon and Lycra panels built into tights and tops. Sports bras use a proprietary Soft Support system instead of conventional compression or underwire. The range includes:
- Support tights for running and training
- Tops for men and women
- Sports bras
Distribution
CW-X was introduced to the US specialty outdoor and running trade in August 2002 and expanded to hundreds of specialty retailers, as well as markets including Australia, New Zealand, Chile, Mexico, the United Kingdom and Canada. In 2026 the brand launched in South Korea with a pop-up at The Hyundai Seoul.
Why it matters
CW-X shows how a lingerie company's expertise in body support and fit can be transferred into performance sportswear, giving Wacoal a presence in the running and training market.
Frequently asked questions
Who makes CW-X?
CW-X is made by the Japanese company Wacoal and was introduced in the US through Wacoal Sports Science Corp.
What is CW-X known for?
CW-X is known for conditioning tights and tops with a built-in support web for muscles and joints, as well as sports bras.