Descente Allterrain
Descente · Japan
Descente Allterrain is a clothing brand from the Japanese sportswear company Descente, launched in 2012. It draws on Descente's sportswear expertise and follows a Form Follows Function design approach.
| Country | Japan |
|---|---|
| Launched | 2012 |
| Parent | Descente |
| Key product | Mizusawa Down jacket |
| Newer lines | Allterrain 81 and Allterrain I/O (2023) |
| Website | allterrain.descente.com |
What is Descente Allterrain?
Descente Allterrain is a Japanese clothing brand from Descente. It launched in 2012 and draws on the sportswear expertise of Descente, with a focus on craftsmanship that is not driven by age, scene or trends. Its design approach is Form Follows Function.
Products and positioning
The brand is organised into several lines:
- Allterrain, the main line
- Allterrain 81, a utility outdoor line for outdoor activity and urban use, launched in 2023
- Allterrain I/O, an urban activewear line for business or casual wear, also launched in 2023
- Mizusawa Down, a down jacket made at Descente's Mizusawa Factory in Iwate Prefecture, Japan
The Mizusawa Down jacket dates back to 2008 and is closely associated with the brand. Descente Allterrain pieces are also featured by Japanese lifestyle publications such as Houyhnhnm.
Why it matters
Descente Allterrain moves performance sportswear techniques into everyday and urban clothing, and the Mizusawa Down jacket shows how a domestic factory can anchor a brand's identity.
Frequently asked questions
Who owns Descente Allterrain?
Descente Allterrain is a clothing brand from the Japanese sportswear company Descente.
What does Descente Allterrain sell?
It sells outdoor and urban activewear, including the Mizusawa Down jacket made in Iwate Prefecture, Japan.