29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

DESCENTE ALLTERRAIN

Descente · Japan

DESCENTE ALLTERRAIN is a Japanese technical outerwear brand from Descente, launched in 2012. It is best known for the Mizusawa Down jacket, made at Descente's factory in Iwate Prefecture.

Facts
ParentDescente
Launched2012
SignatureMizusawa Down
FactoryOshu, Iwate, Japan
Websiteallterrain.descente.com
Segment
Premium
Categories
OutdoorMenswearWomenswear
Sales channels
Own storesWholesaleE-commerce

What is DESCENTE ALLTERRAIN?

DESCENTE ALLTERRAIN is a performance apparel brand of the Japanese sportswear company Descente, launched in 2012. Its guiding principle is Form Follows Function: every design element must serve a purpose, and its craftsmanship is meant to be independent of age, scene or trend.

Mizusawa Down

The brand's signature product is the Mizusawa Down jacket, developed since 2008. To stop water seeping in through seams, its designers removed seams from the down pack, bonded the shell thermally and taped the seams that have to be sewn, such as the sleeves. The jacket is produced at the DESCENTE APPAREL Mizusawa factory in Oshu, Iwate Prefecture, northern Japan, a town formerly called Mizusawa, and helped establish the brand internationally.

Products and positioning

Besides the core ALLTERRAIN line and Mizusawa Down, the brand added ALLTERRAIN 81 and ALLTERRAIN I/O in 2023. Its outerwear includes technical shells such as GORE-TEX jackets, positioned at the premium end of technical urban outerwear.

Why it matters

ALLTERRAIN is a leading example of Japanese technical outerwear made domestically, where factory know-how and seam engineering become the brand story.

Frequently asked questions

Who makes ALLTERRAIN?

ALLTERRAIN is a brand of the Japanese sportswear company Descente, launched in 2012.

Where is the Mizusawa Down jacket made?

It is made at the DESCENTE APPAREL Mizusawa factory in Oshu, Iwate Prefecture, Japan.

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