Fashion brands from Japan
This directory covers 73 fashion brands from Japan. Luxury and designer houses form the largest group, followed by mass market and fast fashion, denim and casualwear, and sportswear and outdoor. Pricing leans towards premium, with a notable luxury tier and a mid-market segment. Tokyo is the main centre, followed by Osaka, the denim town of Kurashiki, Kyoto and Yamaguchi.
Japanese brands stand out for the importance of their own stores, which most operate alongside wholesale and e-commerce. Groups include Fast Retailing, Adastria, Comme des Garçons, Yohji Yamamoto and Issey Miyake. Notable names include Mikimoto in pearls, Mizuno, Descente and Yonex in sportswear, Moonstar and Regal Shoe in footwear, the bag maker Porter Yoshida & Co. and the retailer Shimamura. Kurashiki and the surrounding Okayama region are widely known for Japanese selvedge denim.
Luxury and designer houses
14Premium and contemporary
1Mass market and fast fashion
10Sportswear and outdoor
10Denim and casualwear
17Footwear
3Bags, accessories and eyewear
5Jewellery and watches
5Lingerie, swimwear and hosiery
1Streetwear and youth culture
7Frequently asked questions
Which fashion brands come from Japan?
Among the 73 Japanese brands in this directory are Mikimoto, Mizuno, Descente, Yonex, Porter Yoshida & Co. and Shimamura.
How do Japanese fashion brands sell?
81 per cent of Japanese brands sell through wholesale. Own stores are very common, and most brands also sell through their own e-commerce.