JUN ASHIDA
JUN ASHIDA is a Japanese fashion house founded in 1963 by designer Jun Ashida and his wife Tomoko. It makes elegant, high quality ready-to-wear and is now led by creative director Tae Ashida.
| Founded | 1963 |
|---|---|
| Founders | Jun and Tomoko Ashida |
| Creative director | Tae Ashida (since SS 2019) |
| Concept | Elegant and practical |
| Website | jun-ashida.co.jp |
What is JUN ASHIDA?
JUN ASHIDA is a Japanese fashion house built on the concept of "elegant and practical", producing sophisticated ready-to-wear known for comfort and high quality.
History
Designer Jun Ashida (1930 to 2018) launched his first label, Teru kōbō, with his wife Tomoko in 1963; it later became the Jun Ashida brand, and Jun Ashida Co., Ltd. dates from the same year. From 1966 to 1976 he was the personal designer of Empress Michiko. He also designed the official uniforms for Japan's teams at the 1996 Atlanta Olympics and for the 1994 Asian Games, as well as company uniforms for All Nippon Airways.
Products and positioning
Since the Spring/Summer 2019 season the line has been led by creative director Tae Ashida, his second daughter. The offer includes:
- Women's clothing, bags and accessories
- A men's collection by TAE ASHIDA, introduced for Autumn/Winter 2019
- Online brands launched in 2020: Mes ailes lounge wear, ECOISTES using sustainable fabrics, and jun ashida x TAE ASHIDA
Why it matters
JUN ASHIDA is one of Japan's foundational ready-to-wear houses, with deep links to the imperial household and national representation. Its handover to the next generation and move into online sub-brands show a heritage label adapting to new channels.
Frequently asked questions
Who founded JUN ASHIDA?
JUN ASHIDA was founded in 1963 by Japanese designer Jun Ashida and his wife Tomoko.
Who designs JUN ASHIDA today?
His daughter Tae Ashida has been creative director since the Spring/Summer 2019 season.