WHO'S WHO gallery
WHO'S WHO gallery is a Japanese affordable fashion brand offering women's, men's and unisex clothing. It operates as a retail store brand with shops in shopping centres across Japan.
| Country | Japan |
|---|---|
| Model | Retail store brand |
| Concept | Smart, Creative, Freedom |
| Online | Pal Closet |
| Website | palcloset.jp/whoswhogallery |
What is Who's Who Gallery?
WHO'S WHO gallery is a Japanese casual clothing brand that operates as the original label of its own retail stores. Its concept is summed up as Smart, Creative, Freedom, and its collections mix those qualities in a relaxed, accessible way. Japanese fashion media list it among reasonably priced brands.
Products and positioning
The brand offers apparel for women and men as well as unisex lines, released in seasonal collections. Its positioning is trend aware everyday clothing at affordable prices, aimed at shoppers in urban fashion buildings and malls.
- Women's, men's and unisex casual wear
- Seasonal collections at accessible prices
- Online sales through its parent's e-commerce platform
Distribution
Who's Who Gallery runs stores in leading Japanese fashion malls, including Stella Place in Sapporo, Parco in Sendai, Lumine Est in Shinjuku, Hep Five in Osaka Umeda, Parco in Hiroshima, and Parco and Solaria Plaza in Fukuoka. It also sells through the Pal Closet online store.
Why it matters
The brand is a typical example of the Japanese store brand model, in which mall based retailers develop their own labels for young customers and combine physical shops in major cities with a group e-commerce platform.
Frequently asked questions
Where can I buy Who's Who Gallery?
It is sold in its own stores in Japanese shopping malls such as Lumine Est Shinjuku and Hep Five, and online via Pal Closet.
What does Who's Who Gallery sell?
It sells affordable women's, men's and unisex casual clothing.