Avail
Shimamura · Japan
Avail is a Japanese value fashion chain operated by the Shimamura group. It sells trend-led, affordable clothing, footwear and lingerie, and is known for anime collaborations.
| Parent | Shimamura group |
|---|---|
| Origin | Japan |
| Positioning | Value, trend-led fashion |
| Notable | Anime and game collaborations |
What is Avail?
Avail is a casual clothing chain and one of the store formats of Shimamura, Japan's large value apparel retailer. It is aimed at younger shoppers looking for affordable, trend-led fashion.
Products and positioning
- Trendy and affordable clothing across many styles
- Plus sizes
- The largest shoe selection within the Shimamura group
- Bras from A to F cup and sports bras from brands such as Puma
- Kawaii and Lolita inspired clothing
Avail is also known for collaborations with anime and game franchises, such as merchandise lines tied to Hunter x Hunter and JoJo's Bizarre Adventure, which draw fan shoppers to its stores.
Distribution
The chain sells through its own stores in Japan as part of the Shimamura Fashion Hub family of formats.
Shoppers can consult size guides on its website, and the chain is often recommended to visitors as an affordable place to buy clothes and shoes in Japan.
Why it matters
Avail shows how a value retail group in Japan uses distinct store formats and pop culture partnerships to reach a younger audience.
Frequently asked questions
Who owns Avail?
Avail is a store chain of the Japanese value apparel retailer Shimamura.
What does Avail sell?
Avail sells affordable trend clothing, shoes, lingerie and anime collaboration merchandise.