AZUL BY MOUSSY
Baroque Japan Limited · Japan
AZUL BY MOUSSY is a Japanese casual fashion brand from Baroque Japan Limited, launched around 2008. It sells low priced trend clothing for men and women along with lifestyle products such as fragrance.
| Operator | Baroque Japan Limited |
|---|---|
| Tenth anniversary | 2018 |
| Group headquarters | Meguro, Tokyo |
| Group online store | SHEL'TTER WEB STORE |
| Website | azul-m.com |
What is AZUL BY MOUSSY?
AZUL BY MOUSSY is a men's and women's fashion brand operated by Baroque Japan Limited, a Tokyo based company headquartered in Meguro and listed on the Tokyo Stock Exchange. The brand celebrated its tenth anniversary in 2018.
Products and positioning
The brand offers low priced casual fashion with a cool, trend led style for men and women who want fashion forward items. Beyond clothing, it promotes music, art and culture as part of a wider lifestyle proposition.
For its tenth anniversary it introduced a fragrance collection with three scents, INSPIRE, MERRILY and SYLPH, across eight items:
- Shampoo and conditioner
- Body soap and hand soap
- Hand cream
- Car fragrance and diffuser
- Eau de toilette
Distribution
AZUL BY MOUSSY sells through its own stores across Japan and online via its official e-commerce site and the SHEL'TTER WEB STORE, Baroque Japan's group online shop.
Why it matters
As the accessible sister line to MOUSSY within Baroque Japan, AZUL BY MOUSSY shows how Japanese fashion groups use a second, lower priced brand to reach a broader audience and extend into lifestyle categories.
Frequently asked questions
Who owns AZUL BY MOUSSY?
AZUL BY MOUSSY is operated by Baroque Japan Limited, a Tokyo listed fashion company.
What does AZUL BY MOUSSY sell?
It sells low priced trend casualwear for men and women, as well as lifestyle products such as fragrance.