ENFÖLD
Baroque Japan Limited · Japan
ENFÖLD is a Tokyo women's ready to wear brand launched in December 2011 by Baroque Japan Limited. Led by creative director Mizuki Ueda, it is known for structured, reconstructed silhouettes.
| Launched | December 2011 |
|---|---|
| Creative director | Mizuki Ueda |
| Operator | Baroque Japan Limited |
| Second line | archetype, 2025 |
| Website | enfold.jp |
What is ENFÖLD?
ENFÖLD is a women's ready to wear brand operated by Baroque Japan Limited, headquartered in Meguro, Tokyo. It launched in December 2011 with Mizuki Ueda as creative director, a role she has held since the start.
Products and positioning
Since its Spring/Summer 2015 collection the brand has organised its work around three ideas: Reconstruction, In-Between and Interrelation. The result is a designer led womenswear offer that sits above the group's younger, trend driven labels.
In January 2025 ENFÖLD added a second line, archetype, aimed at a highly discerning executive clientele.
Distribution
- Own store in Marunouchi, Chiyoda, Tokyo
- Collections shown at Rakuten Fashion Week Tokyo
- International stockists including Goodhood and HBX
- Wholesale showroom representation via Tomorrow Ltd.
Why it matters
ENFÖLD demonstrates how a Japanese group best known for youth fashion can build a creative director led premium label with international wholesale reach, and then extend it with a further line for an older, professional customer.
Frequently asked questions
Who owns ENFÖLD?
ENFÖLD is operated by Baroque Japan Limited, a Tokyo fashion company.
Who designs ENFÖLD?
Mizuki Ueda has been the brand's creative director since its launch in 2011.