MOUSSY
Baroque Japan · Japan
MOUSSY is a Japanese women's fashion brand owned by Baroque Japan, built around denim. It sells jeans and casual womenswear through stores in Japan, China and Hong Kong and online.
| Parent | Baroque Japan Limited |
|---|---|
| Part of Baroque | Since 2000 |
| Core product | Women's denim |
| Markets | Japan, China, Hong Kong, United States |
| Website | moussy.ne.jp |
What is MOUSSY?
MOUSSY is a women's fashion brand belonging to Baroque Japan Limited, a retailer of young women's apparel and accessories, and has been a Baroque brand since 2000. Denim is at its heart, and the brand presents it as a symbol of freedom and diversity.
Products and positioning
MOUSSY is best known for jeans made in Japan, which have at times been sold in limited edition paulownia wood boxes. Around this core it offers casual womenswear and the MOUSSY ESSENTIAL collection of simple, trend independent basics. The brand's manifesto speaks of strong, self reliant women and a wide range of sizes and shapes, and it has released collaborations with PLAYBOY and Pabst Blue Ribbon.
Distribution
MOUSSY sells through its own stores and online. By 2016 it had 43 stores in Japan and 81 in China and Hong Kong, and Baroque opened MOUSSY in New York as part of its entry into the United States.
Why it matters
MOUSSY helped define Japanese women's casual and denim fashion in the 2000s and is a key brand for Baroque Japan's growth in Greater China, illustrating how Japanese specialty retailers export their concepts across Asia.
Frequently asked questions
Who owns MOUSSY?
MOUSSY is owned by Baroque Japan Limited, a Japanese retailer of women's apparel and accessories.
What is MOUSSY known for?
MOUSSY is known for women's jeans made in Japan and casual denim focused womenswear.