Baroque
Baroque is a Pakistani womenswear brand founded in 2015 and headquartered in Lahore. It sells contemporary and traditional clothing, including unstitched fabric collections and ready-to-wear.
| Founded | 2015 |
|---|---|
| Headquarters | Lahore, Pakistan |
| Formats | Unstitched and ready-to-wear |
| Website | baroque.pk |
| Website | baroque.pk |
What is Baroque?
Baroque is a Pakistani fashion retailer based in Lahore. Established in 2015, it offers contemporary and traditional womenswear in both unstitched and ready-to-wear formats, a split that is typical of the Pakistani market where many customers have outfits tailored from fabric sets.
Products and positioning
The brand is best known for formal and festive eastern wear, from embroidered unstitched suits to finished ready-to-wear pieces. Its formal shalwar kameez designs, often heavily embellished for weddings and Eid, are also widely resold in diaspora markets abroad.
- Unstitched embroidered fabric collections
- Ready-to-wear eastern womenswear
- Formal and party wear
Distribution
Baroque sells online through baroque.pk and through physical stores in major Pakistani cities, including an outlet at Dolmen Mall in Lahore.
Why it matters
Baroque is part of the wave of Pakistani womenswear labels that combine unstitched fabric drops with ready-to-wear and direct online sales, a model that serves both domestic shoppers and the overseas Pakistani community.
Frequently asked questions
Where is Baroque from?
Baroque is a Pakistani fashion brand headquartered in Lahore.
What does Baroque sell?
Baroque sells contemporary and traditional womenswear, including unstitched fabric collections and ready-to-wear.