Ismail Farid
Ismail Farid is a Pakistani menswear designer label founded in 2005. It makes eastern formalwear such as sherwanis and kurta pajamas alongside western suits and shirts, sold through stores in Karachi and Lahore.
| Founded | 2005 |
|---|---|
| Country | Pakistan |
| Focus | Designer menswear |
| Stores | Karachi and Lahore |
| Website | ismailfarid.com |
What is Ismail Farid?
Ismail Farid is a menswear designer label from Pakistan, launched in 2005 by its namesake designer after he had worked with an American brand. It describes itself as one of the leading menswear labels in the country and focuses entirely on men's clothing.
Products and positioning
The label covers both eastern and western dress, with an emphasis on tailoring and fine fabrics such as Egyptian and Swiss cotton, European suiting and linen.
- Eastern wear: sherwanis, kurta pajamas, waistcoats, prince suits, shawls and turbans
- Western wear: suits, shirts, trousers and blazers
- Accessories: ties, cufflinks and fragrances
Ismail Farid has won the Lux Style Award for Best Menswear Designer several times, including in 2009, 2011, 2015 and 2017, and has designed costumes for films and commercials.
Distribution
The brand operates its own stores in Karachi, including Zamzama and Dolmen Mall Clifton, and in Lahore, including Emporium Mall and Dolmen Mall DHA, and sells through its own online shop.
Why it matters
Ismail Farid is one of the established names in Pakistani occasion menswear, a market shaped by demand for sherwanis and formal wear for weddings and festivities.
Frequently asked questions
Where is Ismail Farid from?
Ismail Farid is a Pakistani menswear label with stores in Karachi and Lahore.
What does Ismail Farid sell?
It sells men's eastern wear such as sherwanis and kurta pajamas, western suits and shirts, accessories and fragrances.