Jazmin
Jazmin is a Pakistani womenswear brand known for luxury ready to wear and unstitched lawn. It combines traditional hand embroidery with modern designs for formal and festive occasions.
| Country | Pakistan |
|---|---|
| Focus | Luxury pret and unstitched lawn |
| Signature | Hand embroidery |
| Channels | Retail stores and online |
| Website | jazmin.pk |
What is Jazmin?
Jazmin is a Pakistani womenswear label that presents itself as a pioneer of luxury pret, the ready to wear category that has grown rapidly in Pakistan. Its signature is the combination of traditional hand embroidery with a modern aesthetic, aimed at occasions ranging from formal dinners to festive gatherings.
Products and positioning
The brand works across both stitched and unstitched clothing, following the seasonal rhythm of the Pakistani market.
- Luxury ready to wear and three piece unstitched lawn suits
- Formal and casual summer wear, including Eid lawn collections
- Winter lines, velvet formals and raw silk collections
- Accessories
Named collections have included Shahkaar, its luxury Eid lawn line, and Orlina raw silk. A stitching service is offered for unstitched fabrics.
Distribution
Jazmin sells through retail stores in Pakistan and its online store at jazmin.pk, which offers free shipping nationwide. A separate international site serves customers outside Pakistan, reflecting demand from the diaspora.
Why it matters
Jazmin is part of the wave of Pakistani labels building premium, embroidery led pret and lawn businesses that sell both at home and to overseas customers online.
Frequently asked questions
Where is Jazmin from?
Jazmin is a womenswear brand from Pakistan.
What does Jazmin sell?
Jazmin sells luxury ready to wear, unstitched lawn suits, formals and winter collections with hand embroidery.