ZAHA by Khadijah Shah
ZAHA by Khadijah Shah is a Pakistani womenswear label launched in 2018 by Khadijah Shah, the founder of luxury house Elan. It offers print driven unstitched lawn, ready to wear and formals at more accessible prices.
| Founder | Khadijah Shah |
|---|---|
| Launched | 2018 |
| Base | Lahore, Pakistan |
| Sister label | Elan |
| Website | zaha.pk |
What is ZAHA?
ZAHA is the high street label of Pakistani designer Khadijah Shah, founder and creative director of the luxury house Elan. Shah previously served as creative director at Sapphire from 2014 to 2017 before starting Zaha, which debuted in August 2018. The brand is based in Lahore.
Products and positioning
ZAHA set out to offer unique and affordable fashion to women in Pakistan. It launched with an unstitched collection of 50 print driven designs, including one, two and three piece suits, and later added pret. Today its offer includes:
- Unstitched lawn, printed lawn and festive collections
- Ready to wear staples
- Formals and bridals
- Silk seasonal capsules
The label sits below Elan in price, translating a designer's handwriting into casual, everyday clothing.
Distribution
ZAHA sells online through its own website and at retail stores, with a store in Lahore.
Why it matters
ZAHA shows how Pakistani luxury designers use second labels to reach the much larger unstitched and pret market.
Frequently asked questions
Who owns ZAHA?
ZAHA is led by Khadijah Shah, the founder and creative director of the Pakistani luxury label Elan.
What does ZAHA sell?
ZAHA sells unstitched lawn, ready to wear pret, formals and bridals for women.