Elan
Elan is a Pakistani luxury womenswear brand with a high-end clientele, led creatively by designer Khadijah Shah. It is known for formal and bridal wear and luxury unstitched fabric collections.
| Origin | Pakistan |
|---|---|
| Creative director | Khadijah Shah |
| Positioning | Luxury womenswear |
| Formats | Couture, ready-to-wear, unstitched |
| Website | elan.pk |
What is Elan?
Elan is a well-known Pakistani luxury fashion brand for women. Its creative director is designer Khadijah Shah, and the brand is positioned at the high end of the market, serving a clientele that buys formal, festive and bridal clothing.
Products and positioning
Alongside its couture and ready-to-wear lines, Elan releases luxury unstitched collections, a format popular in Pakistan where customers have fabric sets tailored. One such range, Tresor, was presented by Shah as a more accessible entry into the brand, with unstitched pieces priced around Rs 18,000 to 20,000 and optional stitching at extra cost.
- Bridal and formal wear
- Luxury unstitched fabric collections
- Seasonal and festive collections
Distribution
Elan sells through its own stores in Pakistan and online.
Why it matters
Elan is one of the labels shaping the luxury tier of Pakistani fashion, showing how designer houses use unstitched collections to widen their reach while keeping a premium image.
Frequently asked questions
Who is behind Elan?
Elan's creative director is Pakistani designer Khadijah Shah.
What does Elan sell?
Elan sells luxury womenswear, including formal and bridal wear and unstitched fabric collections such as Tresor.