Deepak Perwani
Deepak Perwani is a Pakistani couture label founded in 1996 by the designer of the same name. It makes bridal and formal wear for women as well as menswear.
| Founded | 1996 |
|---|---|
| Founder | Deepak Perwani |
| Flagship | Zamzama, Karachi |
| Focus | Bridal, formal wear and menswear |
| Website | deepakperwani.com |
What is Deepak Perwani?
Deepak Perwani is a Pakistani fashion house established in 1996 by designer Deepak Perwani as a bridal and formal wear couture label. The designer, born in Mirpurkhas in Sindh, completed a year long course at the Fashion Institute of Technology in New York before returning to Pakistan in 1994 to start his business.
Products and positioning
The label works across bridal wear, formal occasion wear and menswear. Perwani is credited as the first designer to make a mark in men's fashion in Pakistan, and his work is known for unconventional design. The house operates a flagship store in Zamzama, Karachi.
Recognition
- Seven Lux Style Awards, five BFA awards and an Indus Style Guru Award
- A Guinness World Record for the largest kurta
- Ranked sixth best fashion designer in the world by the Bulgarian Fashion Awards in 2014
- The only Pakistani designer featured in the Atlas of Fashion Designers
Why it matters
Deepak Perwani is one of the established names of Pakistani couture, with a body of work that spans both womenswear and menswear. The designer has served as a cultural ambassador for Pakistan to China and Malaysia and as a brand ambassador for the World Gold Council, giving the label a visible role in presenting Pakistani fashion abroad.
Frequently asked questions
Who founded Deepak Perwani?
The label was founded in 1996 by Pakistani designer Deepak Perwani, who trained at the Fashion Institute of Technology in New York.
What does Deepak Perwani design?
The house designs bridal and formal wear for women as well as menswear, and is credited with pioneering designer menswear in Pakistan.