Amir Adnan
Amir Adnan is a Pakistani menswear label founded in 1990 by the designer of the same name. The designer is credited with modernising the sherwani, and the label also offers eastern and western menswear.
| Country | Pakistan |
|---|---|
| Founded | 1990 |
| Founder | Amir Adnan |
| Focus | Menswear, including sherwanis |
| Website | amiradnan.com |
What is Amir Adnan?
Amir Adnan is a Pakistani menswear label and also the name of its founder, a designer born in Karachi. He formally founded the label in 1990. In the late 1980s, while working as a banker, he designed ties for colleagues, and the demand for them led him to pursue fashion full-time.
Products and positioning
The designer is credited with modernising the sherwani. The brand's online store organises its range into several areas:
- Eastern: kameez shalwar, kurta trouser and kurtas
- Western: polo shirts, T-shirts and shirts
- Unstitched fabrics
- Wedding: couture, sherwanis, waistcoats, jackets and shawls
- Footwear, including Peshawari sandals
- Fragrances
Collections have been presented at every major national fashion week in Pakistan, including a noir-themed line called The Way Forward that opened Fashion Pakistan Week Winter/Festive 2016. The designer is married to fellow designer Huma Adnan.
Why it matters
Amir Adnan is among the established Pakistani menswear names and is closely associated with the reinterpretation of traditional formal wear for modern customers.
Frequently asked questions
Who founded Amir Adnan?
The label was founded in 1990 by Pakistani designer Amir Adnan, who was born in Karachi.
What does Amir Adnan sell?
Amir Adnan sells menswear including sherwanis, shalwar kameez, kurtas, waistcoats, western shirts and footwear.