Sapphire
Sapphire Group · Pakistan
Sapphire is a Pakistani fashion retail brand founded in 2014 by Nabeel Abdullah and based in Lahore. It sells clothing, handbags, shoes and fragrances.
| Founded | 2014 |
|---|---|
| Founder | Nabeel Abdullah |
| Headquarters | Lahore, Pakistan |
| Stores (2025) | 50 in Pakistan, 2 in UK, 1 in UAE |
| Website | sapphireonline.pk |
What is Sapphire?
Sapphire is a fashion retailer from Pakistan operated by Sapphire Retail, a company linked to Sapphire Textile and the wider Sapphire Group. It was founded in 2014 by Nabeel Abdullah and is headquartered in Lahore.
History
The first Sapphire store opened at Dolmen Mall in Karachi in December 2014. The brand began delivering internationally in early 2024, opened its first international store in Bradford, UK, in October 2024, followed by Birmingham, and opened a store in Sharjah, UAE, in 2025.
Products and positioning
- Clothing, with a strong focus on women's wear
- Accessories including handbags and shoes
- Fragrances such as perfumes and body mists
Distribution
As of 2025, Sapphire operated 50 stores in Pakistan, two in the United Kingdom and one in the United Arab Emirates, alongside its online store.
Why it matters
Sapphire illustrates how Pakistani textile groups have moved downstream into branded retail and are now taking their labels to diaspora markets abroad.
Frequently asked questions
Where is Sapphire from?
Sapphire is a Pakistani fashion brand headquartered in Lahore.
Who founded Sapphire?
Sapphire was founded in 2014 by Nabeel Abdullah and is part of the Sapphire Group's retail business.