29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Leisure Club

Pakistan

Leisure Club is a Pakistani clothing brand founded in 1997 that sells casual and ethnic wear for children, women and men. It is best known today as a kidswear label selling online across Pakistan.

Facts
Founded1997
CountryPakistan
FocusKidswear and family casual wear
Online storeleisureclub.pk
Websiteleisureclub.pk
Segment
Mid-market
Categories
ChildrenswearWomenswearMenswearDenim
Sales channels
E-commerce

What is Leisure Club?

Leisure Club is a clothing brand from Pakistan, founded in 1997. It has long been listed among the country's established apparel labels and is noted for its fabric quality and clean designs. Its own online store presents it as a leading kids' clothing brand in Pakistan.

Products and positioning

The range spans the whole family, with a particular emphasis on children's clothing.

  • Casual and formal wear for children
  • Ethnic wear for women, including the Rozana collection
  • Formal and casual western wear for men
  • Sports collections, denim jackets, Bermudas and leather jackets

Distribution

Leisure Club sells through its own e-commerce site, offering delivery nationwide within Pakistan.

Why it matters

Pakistan's domestic apparel market is dominated by home-grown labels that mix eastern and western wear. Leisure Club illustrates how a brand founded in the late 1990s has narrowed its profile around kidswear while keeping a family offer, and how such labels increasingly rely on direct online sales to reach customers across the country.

Frequently asked questions

Where is Leisure Club from?

Leisure Club is a clothing brand from Pakistan, founded in 1997.

What does Leisure Club sell?

It sells children's clothing as well as ethnic and western wear for women and men, including denim and sports collections.

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