Charizma
Charizma is a Pakistani clothing brand known for affordable designer suits, embroidered shirts and printed lawn. It sells through stores across Pakistan and an online shop for men, women and children.
| Origin | Pakistan |
|---|---|
| Lahore flagship | Opened March 2017 |
| Known for | Printed lawn and embroidered suits |
| Tagline | A love affair with fabric |
| Website | houseofcharizma.com |
What is Charizma?
Charizma is a Pakistani fashion brand that markets itself with the tagline a love affair with fabric. It opened a flagship store in Lahore in March 2017, presenting a spring and summer ready to wear collection at the launch.
Products and positioning
The brand is known for designer suits and accessories at affordable prices. Its range includes:
- Designer suits for women and men
- Embroidered shirts and tops
- Printed lawn dresses
- Casual clothing
- Clothing for children
Charizma emphasises fabric quality and offers exclusive designs and prints across collections aimed at different age groups. Its unstitched and seasonal fabric collections follow the pattern common to Pakistan's lawn and festive calendar.
Distribution
Charizma has opened physical stores across Pakistan and runs an online store that delivers orders for men, women and children. It also operates in international markets.
Why it matters
Charizma is part of Pakistan's large value fabric and ready to wear sector, where brands compete on seasonal lawn launches, print design and price across both stores and e-commerce.
Frequently asked questions
Where is Charizma from?
Charizma is a clothing brand from Pakistan, with a flagship store in Lahore.
What does Charizma sell?
Charizma sells designer suits, embroidered shirts, printed lawn and casual wear for women, men and children.