Khaadi
Khaadi is a Pakistani clothing and lifestyle brand founded in Karachi in 1998 by Shamoon Sultan. It sells women's ready to wear and luxury wear, kidswear, home textiles and fragrances through stores in Pakistan and abroad.
| Founded | 1998 |
|---|---|
| Founder | Shamoon Sultan |
| Headquarters | Karachi, Pakistan |
| Stores | About 60 in Pakistan, plus UK, Gulf and US |
| Sub-brands | Khaadi Khaas, Khaadi Kids, Khaadi Home |
| Website | khaadi.com |
What is Khaadi?
Khaadi is one of Pakistan's best known fashion and lifestyle retailers. It was founded by textile designer Shamoon Sultan in December 1998 and is headquartered in Karachi.
History
Khaadi opened its first store in Zamzama, Karachi, in 1999. It added the luxury womenswear line Khaadi Khaas in 2008, opened its first stores outside Pakistan in Dubai and Abu Dhabi in 2010, and launched Khaadi Kids and Khaadi Home in 2012 and 2013. UK stores followed from 2014, including Westfield London. Khaadi Fragrances arrived in 2019, a 32,000 sq ft Experience Hub opened in Karachi in 2021, and a US store opened at Tysons Corner Center, Virginia, in 2024.
Products and positioning
- Women's ready to wear and unstitched fabrics
- Khaadi Khaas luxury wear
- Kidswear
- Home textiles and fragrances
Distribution
The brand runs around 60 stores in some 30 Pakistani cities, plus stores in the UK and the Gulf, and sells online through khaadi.com.
Why it matters
Khaadi is a benchmark for Pakistani fashion retail, showing how a domestic textile brand can scale into a multi category lifestyle business with an international store network serving the diaspora.
Frequently asked questions
Who founded Khaadi?
Khaadi was founded in 1998 by Pakistani textile designer Shamoon Sultan.
Where is Khaadi from?
Khaadi is from Pakistan and is headquartered in Karachi, with stores in the UK, the Gulf and the US.