Cross Stitch
Cross Stitch is a Pakistani women's fashion retailer founded in 2011. It sells unstitched fabric, ready-to-wear, formal and wedding wear, plus footwear, bags and fragrances, through stores across Pakistan and online.
| Founded | 2011 |
|---|---|
| Country | Pakistan |
| Focus | Womenswear, unstitched and prêt |
| Channels | Stores and e-commerce |
| Website | crossstitch.pk |
What is Cross Stitch?
Cross Stitch is a women's fashion brand from Pakistan, launched in 2011. It describes itself as one of the country's finest retail brands and combines traditional thread work with contemporary design, under a positioning of affordable luxury.
Products and positioning
The brand offers a broad wardrobe with frequent new collections:
- Unstitched, ready-to-stitch fabrics
- Ready-to-wear prêt
- Luxury embroidered collections and digitally printed daily wear
- Luxury formals and wedding wear
- Footwear, bags and fragrances
Fabrics include chiffon, organza, lawn, cotton satin, linen and khaddar, covering both summer and winter seasons.
Distribution
Cross Stitch operates outlets and flagship stores in major Pakistani cities and sells online to customers abroad. The company has stated plans to expand into smaller cities and to build a physical retail presence internationally.
Why it matters
Cross Stitch is one of the brands driving Pakistan's large unstitched and prêt market, where seasonal lawn and festive launches set the retail calendar.
Frequently asked questions
Where is Cross Stitch from?
Cross Stitch is a Pakistani brand, with its contact address in Lahore.
What does Cross Stitch sell?
It sells unstitched fabrics, ready-to-wear, formal and wedding wear for women, plus footwear, bags and fragrances.