Almirah
U & I Garments · Pakistan
Almirah is a Pakistani clothing brand launched in 2012 by Karachi-based U & I Garments. It makes formal and casual wear for men and women that blends eastern and western styles.
| Launched | 2012 |
|---|---|
| Owner | U & I Garments |
| Base | Karachi, Pakistan |
| First store | Dolmen Mall, Karachi |
| Website | almirah.com.pk |
What is Almirah?
Almirah is a fashion brand from Pakistan owned by U & I Garments, a company based in Karachi. It launched in 2012 with its first store at Dolmen Mall in Karachi.
Products and positioning
The brand offers formal and casual wear for both men and women, with collections that combine eastern and western styles. This mix allows Almirah to serve customers who wear traditional Pakistani garments as well as those looking for western casual clothing, positioning it as a broad, accessible lifestyle brand.
Distribution
Almirah sells through its own branded stores in Pakistan. At launch the company planned to open forty stores across the country within three years, and its parent has also announced plans to open outlets in the United States, the United Kingdom and the United Arab Emirates. The brand also sells online.
Why it matters
Almirah is one of the Pakistani retail brands that emerged as the country's clothing market shifted from fabric sales and tailoring towards branded ready-to-wear sold in malls. Its move into international markets reflects the growing interest among Pakistani fashion brands in serving diaspora customers abroad.
Frequently asked questions
Who owns Almirah?
Almirah is owned by U & I Garments, a Karachi-based company.
What does Almirah sell?
Almirah sells formal and casual wear for men and women that blends eastern and western styles.