Agha Noor
Agha Noor is a Pakistani women's eastern wear brand founded in 2011 by sisters Agha Hira and Agha Noor. It sells ready to wear, festive formal, wedding and bridal collections through its own outlets and online.
| Founded | 2011 |
|---|---|
| Founders | Agha Hira, Agha Noor |
| First store | Zamzama commercial area |
| Focus | Women's eastern wear |
| Website | aghanoorbridal.com |
What is Agha Noor?
Agha Noor is a Pakistani fashion label focused on eastern wear for women. It is known for frequent new releases, with the brand stating that it launches new designs every week.
History
The brand was launched in 2011 by sisters Agha Hira and Agha Noor, then aged 22 and 18, who pooled their money to start the business with six employees. Its first boutique was a small outlet in the Zamzama commercial area. The first collection was designed for working women before the brand expanded into further lines.
Products and positioning
Agha Noor's collections include:
- Ready to wear pret and Studio
- Semi-formal and festive formals
- Wedding wear and bridals
- Velvets and festive kidswear
The brand aims to keep fashion affordable while maintaining quality, and emphasises seasonal variety, colour combinations, motifs and embroidery.
Distribution
Agha Noor now operates multiple factories and outlets in Pakistan and internationally, and sells online.
Why it matters
The brand reflects a fast-moving model in Pakistani eastern wear, where frequent drops and a broad occasion wear range help a founder-led label build a large customer base.
Frequently asked questions
Who founded Agha Noor?
Agha Noor was founded in 2011 by sisters Agha Hira and Agha Noor.
What does Agha Noor sell?
It sells women's eastern wear, from ready to wear pret and festive formals to wedding wear and bridals, plus festive kidswear.