Mushq
Mushq is a Pakistani womenswear brand founded in 2018 in Faisalabad by three brothers. It specialises in embroidered unstitched suits, luxury lawn, ready-to-wear and bridal couture.
| Founded | 2018 |
|---|---|
| Founders | Three brothers |
| Headquarters | Faisalabad, Pakistan |
| Stores | Lahore, Islamabad, Karachi |
| Shipping | 60+ countries |
| Website | mushq.com |
What is Mushq?
Mushq is a Pakistani luxury womenswear house known for embroidery and unstitched fashion. It was founded in 2018 in Faisalabad by three brothers and has grown into a well-known name in the country's premium segment.
Products and positioning
Mushq is built on traditional Pakistani embroidery techniques such as chikankari, karchobi and zardozi. Its range includes:
- Unstitched suits: embroidered fabric sets with dupatta, trousers and embellishments
- Luxury lawn and fabrics such as raw silk, lama silk and woven cotton
- Ready-to-wear pret
- Mushq Couture: made-to-order bridal and formal wear
- Hemline: a more casual, trend-led line
Distribution
The brand has retail presence in Lahore, Islamabad and Karachi and ships worldwide to more than 60 countries. Pakistan remains its main market, while the diaspora is a growing one. Mushq has a strong social media following and runs a CSR initiative supporting artisans.
Why it matters
Mushq illustrates how a young Pakistani brand from the textile hub of Faisalabad can scale quickly by pairing craft-heavy embroidery with digital marketing and international e-commerce aimed at the diaspora.
Frequently asked questions
Where is Mushq from?
Mushq is a Pakistani brand founded in Faisalabad in 2018.
What does Mushq sell?
Mushq sells embroidered unstitched suits, luxury lawn, ready-to-wear and made-to-order bridal and formal wear.