29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Gulaal

Pakistan

Gulaal is a Pakistani womenswear brand offering unstitched fabrics, ready-to-wear and formal occasion wear. Its collections range from seasonal lawn to embroidered chiffon, raw silk and velvet.

Facts
OriginPakistan
CategoryWomenswear
FormatsUnstitched, pret, formals
FabricsLawn, chiffon, silk, velvet, organza
Websitegulaal.pk
Segment
Premium
Categories
Womenswear
Sales channels
E-commerce

What is Gulaal?

Gulaal is a Pakistani women's clothing brand that positions itself on sophisticated design and careful craftsmanship. It sells to customers in Pakistan and abroad through its online store, which ships to many countries.

Products and positioning

The brand follows the typical Pakistani womenswear model of combining unstitched fabric sets with ready-to-wear. Its range covers:

  • Unstitched lawn, chiffon, printed and raw silk, velvet, organza and net
  • Ready-to-wear, including luxury pret, basic pret and seasonal summer and winter pret
  • Occasion wear, including wedding formals and bridals

Recent named collections include Syleena Raw Silk, Aira Printed Silk, Inaaya Embroidered Chiffon, Syra Lawn, Maisone Luxury Lawn and Marais Unstitched Velvets Formals. Prices span from accessible pret pieces to high-end formal outfits.

Why it matters

Gulaal is part of Pakistan's large and competitive premium womenswear segment, where brands release frequent seasonal drops of lawn, silk and formalwear and increasingly serve the diaspora through international e-commerce.

Frequently asked questions

Where is Gulaal from?

Gulaal is a womenswear brand from Pakistan.

What does Gulaal sell?

Gulaal sells unstitched fabric sets, luxury and basic ready-to-wear, and wedding formals and bridals.

All brands