Afrozeh
Afrozeh is a Pakistani womenswear brand based in Lahore. It offers lawn collections, formals, bridal wear and ready to wear, and ships internationally from its online store.
| Origin | Pakistan |
|---|---|
| Headquarters | Lahore |
| Categories | Lawn, formals, bridal, ready to wear |
| Heritage | Three generations in textiles |
| Shipping | International |
| Website | afrozeh.com |
What is Afrozeh?
Afrozeh is a Pakistani women's fashion brand based in Lahore. The company draws on three generations of experience in textiles, working with cotton, polyester and blended fabrics as well as premium chiffon and lawn.
Products and positioning
Afrozeh focuses on South Asian occasion and seasonal dressing for women:
- Lawn collections, including summer ranges
- Formal wear
- Bridal wear
- Ready to wear and co-ord sets
Pieces on its website are priced from around Rs 10,900 to Rs 46,900, placing the brand in the premium segment of the domestic market.
Distribution
Afrozeh sells through its own e-commerce site with a store locator for physical locations, and offers international shipping at a flat rate. Its collections are also carried by international stockists of Pakistani designer wear.
Why it matters
Afrozeh is part of the Lahore based designer wear scene that serves both Pakistani customers and the global South Asian diaspora, combining textile heritage with a direct to consumer online model.
Frequently asked questions
Where is Afrozeh from?
Afrozeh is a Pakistani women's fashion brand based in Lahore.
What does Afrozeh sell?
Afrozeh sells lawn collections, formal wear, bridal wear and ready to wear for women.