29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Rang Rasiya

Pakistan

Rang Rasiya is a Pakistani womenswear brand offering unstitched fabrics and luxury pret. Its collections cover seasonal summer and winter ranges, festive edits and wedding and formal wear.

Facts
CountryPakistan
FormatsUnstitched and luxury pret
OccasionsSeasonal, festive, wedding and formal
ShippingPakistan and international
Websiterangrasiya.com.pk
Segment
Mid-market
Categories
Womenswear
Sales channels
E-commerceWholesale

What is Rang Rasiya?

Rang Rasiya is a womenswear brand from Pakistan. It sells both unstitched fabric collections, the format in which much of Pakistan's women's clothing is bought and then tailored, and ready-to-wear luxury pret.

Products and positioning

The brand organises its range around seasons and occasions. Collections include embroidered summer editions, winter pret, chiffon formals and silk lines, as well as Eid and festive edits.

  • Unstitched seasonal collections
  • Luxury pret and ready-to-wear formals
  • Wedding and formal wear
  • Silk, chiffon and shawl editions

Distribution

Rang Rasiya sells through its own online store, which ships within Pakistan and internationally, including to the United States and Canada. The brand also supplies retailers and runs a separate wholesale line.

Why it matters

Rang Rasiya reflects the structure of Pakistan's women's fashion market, where brands combine unstitched fabric, the traditional mainstay, with a growing share of ready-to-wear. Its international shipping also points to the importance of the Pakistani diaspora as a market for these labels.

Frequently asked questions

Where is Rang Rasiya from?

Rang Rasiya is a womenswear brand from Pakistan.

What does Rang Rasiya sell?

It sells unstitched fabric collections and ready-to-wear luxury pret, including formal and wedding wear.

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