29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

ADAM ET ROPÉ

JUN Co., Ltd. · Japan

ADAM ET ROPÉ is a Japanese contemporary fashion brand launched in 1990 by the Tokyo-based JUN group. It offers womenswear and menswear under the FEMME and HOMME lines, along with accessories and lifestyle concepts.

Facts
Launched1990
Parent groupJUN Co., Ltd.
HeadquartersTokyo, Japan
LinesFEMME, HOMME
Websiteadametrope.com
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
Own storesE-commerce

What is ADAM ET ROPÉ?

ADAM ET ROPÉ is a contemporary fashion brand owned by JUN Co., Ltd., the Tokyo fashion group founded in 1958 by Tadashi Sasaki. JUN added its Ropé womenswear label in 1968 and launched ADAM ET ROPÉ in 1990.

Products and positioning

The brand is organised into ADAM ET ROPÉ FEMME for women and ADAM ET ROPÉ HOMME for men, under the tagline Ordinary newness, ordinary comfort. Its stores have also carried edited selections of other labels, and its SALON adam et ropé concept regularly releases collaborations, such as an exclusive square tote with L.L.Bean and a capsule with AMERICANA.

  • ADAM ET ROPÉ FEMME
  • ADAM ET ROPÉ HOMME
  • SALON adam et ropé collaborations

Distribution

ADAM ET ROPÉ sells through its own shops in Japan and its official online store, as part of a JUN network of more than 340 shops across dozens of brands.

Why it matters

ADAM ET ROPÉ is one of the core select-style brands of the JUN group, illustrating how Japanese apparel groups mix own design with curated collaborations to keep established labels relevant.

Frequently asked questions

Who owns ADAM ET ROPÉ?

ADAM ET ROPÉ is owned by JUN Co., Ltd., a Tokyo fashion group founded in 1958.

What does ADAM ET ROPÉ sell?

It sells contemporary womenswear and menswear under its FEMME and HOMME lines, plus accessories and collaborative capsules.

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