29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

LAD MUSICIAN

Japan

LAD MUSICIAN is a Tokyo menswear brand founded in 1995 by designer Yuichi Kuroda. It makes slim, rock inspired tailoring, outerwear, shirts and printed T-shirts.

Facts
Founded1995
FounderYuichi Kuroda
BaseTokyo, Japan
StyleSlim, rock inspired menswear
Websiteladmusician.com
Segment
Premium
Categories
MenswearFootwearAccessories
Sales channels
Own storesWholesaleE-commerce

What is LAD MUSICIAN?

LAD MUSICIAN is a Japanese menswear label based in Tokyo. It was founded in 1995 by designer Yuichi Kuroda and is known for a slim silhouette shaped by rock music.

Products and positioning

Each season is built around a theme, often drawn from music or literature. The Spring/Summer 2024 collection, titled "Play Feldman Read Beckett", referenced the composer Morton Feldman and the writer Samuel Beckett. The product range spans:

  • Tailoring, suits and slacks
  • Outerwear, shirts and knitwear
  • Printed T-shirts
  • Dress shoes, boots and accessories

The combination of sharp tailoring with graphic T-shirts gives the brand a foot in both formal menswear and music culture.

Distribution

Besides its own channels in Japan, LAD MUSICIAN is stocked internationally by online retailers such as SSENSE, and it has long been worn by Tokyo street style figures.

Why it matters

LAD MUSICIAN is one of the Tokyo labels that turned a musician's wardrobe of narrow cuts and graphic prints into a consistent menswear identity, and its thematic approach to collections shows how cultural references can anchor a brand over three decades.

Frequently asked questions

Who founded LAD MUSICIAN?

LAD MUSICIAN was founded in 1995 by Japanese designer Yuichi Kuroda.

What does LAD MUSICIAN sell?

It sells menswear including tailoring, outerwear, shirts, knitwear, printed T-shirts, shoes and accessories.

All brands