29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

1PIU1UGUALE3

Japan

1PIU1UGUALE3 is a Japanese menswear brand launched in 2012 by designer Tomohiro Ozawa. It makes slim tailoring, leather jackets and knitwear that blend formal and sporty elements, with golf and womenswear lines.

Facts
Founded2012
DesignerTomohiro Ozawa
First storeRoppongi Hills, Tokyo (2013)
LinesMain line, GOLF, SPORT, DONNA
Websitestore.1piu1uguale3.net
Segment
Premium
Categories
MenswearWomenswearSportswearAccessories
Sales channels
Own storesE-commerce

What is 1PIU1UGUALE3?

1PIU1UGUALE3 is a Japanese fashion brand whose name is Italian for "1 + 1 = 3", expressing the idea that combining two things creates value beyond simple addition. It was created by designer Tomohiro Ozawa, a founding member of the label wjk and the designer of AKM.

History

After a three year concept period, the brand debuted with its autumn and winter 2012 collection. Its first directly operated store opened in Roppongi Hills, Tokyo, in 2013. A golf line followed in 2018, a sport line in the same year, and a womenswear line, 1PIU1UGUALE3 DONNA, in 2021.

Products and positioning

  • Tailored jackets, suits and setups
  • Leather jackets, knitwear, shirts and trousers
  • Shoes, bags, hats and accessories
  • Made-to-order suits and leather pieces

The brand is known for slim, three dimensional silhouettes and for mixing tailoring with jersey, sweat fabrics and functional materials, blending luxury with relaxed sportiness. A folded paper crane is its signature motif.

Why it matters

1PIU1UGUALE3 is an example of Japanese premium menswear extending into golf and sport, where tailoring codes meet performance wear.

Frequently asked questions

What does 1PIU1UGUALE3 mean?

The name is Italian for "1 + 1 = 3", meaning that combining two elements creates something greater.

Who designs 1PIU1UGUALE3?

The brand was created by Japanese designer Tomohiro Ozawa, who also designs AKM.

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