29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

SHIPS

Japan

SHIPS is a Japanese select shop and apparel company headquartered in Ginza, Tokyo, with roots in an Ameyoko shop opened in 1952. It sells imported and in-house clothing for men, women and children across a family of labels.

Facts
Established1975 (roots in 1952)
HeadquartersGinza, Tokyo
First SHIPS storeGinza, 1977
CompanySHIPS Co., Ltd.
ChairmanYoshinori Miura
Websiteshipsltd.co.jp
Segment
Premium
Categories
MenswearWomenswearChildrenswearAccessories
Sales channels
Own storesE-commerce

What is SHIPS?

SHIPS is one of Japan's established select shop retailers, combining imported brands with its own collections. The company is headquartered at 1-20-15 Ginza in Chuo-ku, Tokyo, and is chaired by Yoshinori Miura.

History

Its origins go back to 1952, when Miura Shoten opened in Ameyoko, Ueno. The shop was renamed Miura in 1970 and began importing and selling products from the United States. Miura Co., Ltd. was established in 1975, the first SHIPS store opened in Ginza in 1977, and the company took the name SHIPS Co., Ltd. in 1987.

Products and positioning

Alongside the core SHIPS offer the company runs a range of labels for different customers and occasions:

  • SHIPS LADIES and SHIPS KIDS
  • WINE LABEL for SHIPS and SHIPS Primary Navy Label
  • SHIPS Days, SHIPS Colors and SHIPS any
  • ships little black, quaranciel and City Ambient Products

Distribution

SHIPS sells through its own stores, SHIPS OUTLET locations and online.

Why it matters

SHIPS is part of the generation of Japanese select shops that grew from importing American goods into multi-label retail businesses with strong private labels, a model that defines much of Japan's premium casual market.

Frequently asked questions

When was SHIPS founded?

Miura Co., Ltd., the company behind SHIPS, was established in 1975, and the first SHIPS store opened in Ginza in 1977.

What does SHIPS sell?

SHIPS is a select shop selling imported brands and its own clothing labels for men, women and children.

All brands