ALICE AUAA
ALICE AUAA is a Japanese fashion brand founded in 1995 by designer Yasutaka Funakoshi. It is known for gothic clothing that mixes punk, new wave and London underground influences.
| Founded | 1995 |
|---|---|
| Designer | Yasutaka Funakoshi |
| Origin | Japan |
| Debut | Osaka Collection, 1996 |
| Style | Gothic, punk, new wave |
| Website | alice-auaa.co.jp |
What is ALICE AUAA?
ALICE AUAA is a Japanese gothic fashion brand founded in 1995 by designer Yasutaka Funakoshi. It debuted at the Osaka Collection in 1996 and became one of the recognisable labels of Japan's alternative fashion scene.
Products and positioning
The brand's style blends punk, new wave and gothic elements, inspired by London's underground fashion scene. Its collections include elaborate, whimsical dresses and tailored pieces, often in dark palettes with dramatic details.
- Gothic dresses and tailoring
- Pieces worn by both women and men in Harajuku street style
- Stage costumes for musicians
ALICE AUAA gained a strong following in the gothic lolita community and has dressed musicians including L'Arc en Ciel. In 2012 the brand presented its Autumn/Winter collection, My Private Garden, with a runway show at Tokyo Midtown.
Distribution
The label sells through its own channels and appears regularly in Harajuku street style coverage, where it is often combined with other alternative and handmade fashion.
Why it matters
ALICE AUAA is one of the long running brands behind Japan's gothic subculture fashion, a niche that has influenced alternative style communities worldwide.
Frequently asked questions
Who founded ALICE AUAA?
ALICE AUAA was founded in 1995 by Japanese designer Yasutaka Funakoshi.
What style is ALICE AUAA?
ALICE AUAA mixes gothic, punk and new wave influences inspired by London's underground fashion scene, and is popular in the gothic lolita community.