DRESSCAMP

DRESSCAMP is a Japanese fashion brand launched in 2002 by designer Toshikazu Iwaya. Based in Tokyo, it is known for couture classic collections with distinctive colour and decorative prints.

What is Dresscamp?

DRESSCAMP is a Tokyo fashion brand described as a couture classic label. It is known for novel collections with a characteristic use of colour, original material prints and decoration, and dresses that are both powerful and delicate. The brand has often collaborated with international names.

History

Designer Toshikazu Iwaya, born in Yokohama in 1974, studied menswear design at Bunka Fashion College and joined the company AT ONES' in 1996. He launched DRESSCAMP in 2002, and the brand became a regular on the Tokyo fashion week schedule. Iwaya returned as the brand's designer from the spring/summer 2013 collection and also works as a design director on Yumi Katsura's creative team.

Products and positioning

• Women's and men's ready-to-wear
• Shoes, bags and hats
• Accessories
• Signature prints and decorative dresses

Distribution

The brand is operated by AT ONES' of Shibuya, Tokyo, and sells through its own store, DRESSCAMP AOYAMA, and an online shop.

Why it matters

Dresscamp is one of the labels that defined the bold, decorative side of Tokyo fashion week in the 2000s, standing apart from the minimalism often associated with Japanese design.

Frequently asked questions

Who founded Dresscamp?

Dresscamp was launched in 2002 by Japanese designer Toshikazu Iwaya.

What does Dresscamp sell?

Dresscamp sells women's and men's ready-to-wear plus shoes, bags, hats and accessories.

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