ACEGENE
ACE · Japan
ACEGENE is a Japanese business bag brand from ACE, a bag and luggage company whose history goes back to 1940. It is known for functional business bags sold in more than 1.25 million units.
| Company | ACE |
|---|---|
| Company history from | 1940 |
| Units sold | More than 1.25 million |
| Speciality | Business bags |
| Website | ace.jp |
What is ACEGENE?
ACEGENE is a bag brand from the Japanese company ACE, whose history began in 1940. It is described as the de facto standard for business bags in Japan, with more than 1.25 million units sold to date.
Products and positioning
The brand focuses on bags for working professionals, combining function with a clean, businesslike style. ACE presents its wider approach as a Made in Japan philosophy: craftsmanship and accumulated know how combined with modern technology, offering functional and stylish items at reasonable prices.
ACEGENE sits within a portfolio of ACE brands that are sold side by side in the company's shops:
- ACEGENE, business bags
- ProtecA, luggage produced at a factory in Akabira, Japan, and tested for drop impact, moisture resistance and caster running
- PROGRES, F.CLIO and Kanana project
Distribution
ACE operates branded ACE BAGS & LUGGAGE shops, including outlet stores in Mitsui Outlet Park centres across Japan, as well as online sales.
Why it matters
ACEGENE shows how a Japanese bag maker can build a large volume business around a single use case, the daily commute, while relying on domestic manufacturing know how as its main selling point.
Frequently asked questions
Where is ACEGENE from?
ACEGENE is a Japanese brand from the bag and luggage company ACE.
What does ACEGENE make?
It makes business bags designed for working professionals.