14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Duren

Japan

Duren is a Japanese leather goods brand, founded in 2013, that makes bags for men and women. Its designs are modern and androgynous, and its signature material is crinkle leather combined with aluminium.

Facts
Founded2013
FoundersMasaki Matsukawa and Kohei Okamato
ProductionKyoto, Japan
Signature materialCrinkle leather with aluminium
First Paris boutiqueJuly 2018
Websiteduren.fr
Segment
Premium
Categories
BagsAccessories
Sales channels
Own storesE-commerce

What is Duren?

Duren is a Japanese leather goods brand founded in 2013 by Masaki Matsukawa, a former model, and the stylist Kohei Okamato. It makes bags for men and women with a modern, androgynous look.

Products and positioning

The brand is best known for crinkle leather, a signature material that pairs creased leather with aluminium. According to a Sortiraparis report, the leather used comes from hides of cattle already slaughtered for the food industry. Every bag is made in workshops in Kyoto, and each design is produced in small runs of around ten pieces on average. Prices start at 160 euros.

Distribution

Duren opened its first Paris boutique in July 2018 at 37 rue Debelleyme, in the 3rd arrondissement, and also sells through an online shop.

Collaborations

  • Capsule collection with the embroidery designer Emmanuelle Vernoux
  • Capsule collection with the street artist Shantell Martin
  • Capsule collection with Benoit Pierre Emery, designer of Hermes tableware and scarves

Why it matters

Duren is an example of a small Japanese label that built a distinct material identity and a limited-run model, and then took it to Paris with a boutique of its own.

Frequently asked questions

Where is Duren from?

Duren is a Japanese bag brand, and its bags are made in workshops in Kyoto.

What does Duren sell?

Duren sells leather bags for men and women, known for crinkle leather combined with aluminium.

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