JOURNAL STANDARD relume
Baycrew's · Japan
JOURNAL STANDARD relume is a Japanese casualwear label from the JOURNAL STANDARD family, operated by Baycrew's in Tokyo. It offers relaxed, quality focused basics and trend pieces for men and women.
| Operator | Baycrew's Inc. |
|---|---|
| Headquarters | Shibuya, Tokyo |
| Lines | Men's, women's and unisex |
| Family | JOURNAL STANDARD |
| Website | journal-standard.jp |
What is JOURNAL STANDARD relume?
JOURNAL STANDARD relume is a derivative line of the Japanese select shop brand JOURNAL STANDARD, operated by Baycrew's Inc., headquartered in Shibuya, Tokyo. It describes its approach as "just right" adult fashion that does not try too hard.
Products and positioning
The brand combines casual basics with an emphasis on quality and trend led items interpreted in its own style. It offers menswear, womenswear and unisex pieces, and is known for exclusive editions with established brands.
- Dickies work shorts designed for adults
- Levi's wide leg denim
- New Era caps and Brooks Brothers shirts
- Music themed T-shirts, including a series with TOKYO No.1 SOUL SET and Radiohead imagery
It has also released special edition bags, such as a two way tote with the label PACKING.
Distribution
JOURNAL STANDARD relume is sold in JOURNAL STANDARD and relume stores in Japan and through the Baycrew's online store.
Why it matters
The label illustrates how Japanese select shop groups such as Baycrew's build own brands around curated collaborations and exclusive editions of well known products.
Frequently asked questions
Who owns JOURNAL STANDARD relume?
JOURNAL STANDARD relume is operated by Baycrew's Inc., a Tokyo fashion retail company.
What does JOURNAL STANDARD relume sell?
It sells relaxed casual basics and trend pieces for men and women, including exclusive editions with brands such as Dickies and Levi's.