COMME ÇA
FIVE FOXes Co., Ltd. · Japan
COMME ÇA is a Japanese fashion brand family created in 1976 by FIVE FOXes Co., Ltd. of Shibuya, Tokyo. It covers labels such as COMME ÇA DU MODE and COMME ÇA ISM for women's and men's clothing.
| Founded | 1976 |
|---|---|
| Company | FIVE FOXes Co., Ltd. |
| Headquarters | Shibuya, Tokyo |
| First store | Sapporo, 1978 |
| Key labels | COMME ÇA DU MODE, COMME ÇA ISM |
| Website | fivefoxes.co.jp |
What is COMME ÇA?
COMME ÇA is a group of Japanese apparel brands developed by FIVE FOXes Co., Ltd., a company headquartered in Shibuya, Tokyo, and founded in December 1976. The company describes itself as the apparel maker behind COMME ÇA DU MODE.
History
The original label, COMME ÇA DU MODE, was created in 1976. The first store opened in 1978 in Sapporo, Hokkaido. COMME ÇA ISM followed in 1993, and the COMME ÇA Store format was created in 2000.
Products and positioning
FIVE FOXes runs a portfolio of labels under and around the COMME ÇA name:
- COMME ÇA DU MODE
- COMME ÇA ISM
- CCM and COMME ÇA COLLECTION
- ARTISAN, PRIGS, PPFM and Three Minutes Happiness
The company also operates Cafe comme ca, extending the brand into food and hospitality.
Distribution
The brands are sold in Japan, where the company has operated its own stores since the first shop opened in Sapporo, including the COMME ÇA Store format.
Why it matters
COMME ÇA is one of the Japanese 'DC' era brand families that grew into a multi-label domestic business, showing how a single label can be segmented into lines for different ages, prices and lifestyles.
Frequently asked questions
Who owns COMME ÇA?
COMME ÇA belongs to FIVE FOXes Co., Ltd., a Tokyo apparel company founded in 1976.
Is COMME ÇA related to Comme des Garçons?
No, COMME ÇA is a separate brand family run by FIVE FOXes, created in 1976 with COMME ÇA DU MODE.